Author: James Hammond
Publisher: Kogan Page
Pages: 224
Language: English
ISBN: 749450738
Description: A successful business must create a memorable brand and fix it in the consumers mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a DIY brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands, enabling entrepreneurs to improve profits.
Price: $16.47
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